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85度c未来我们一路前行

时间:2019-03-01 06:07 来源:85度c官网 阅读:51次

  烘焙虽说是从国外引入中国的美味,但是自在国内流行以来,就十分受欢迎,市场销量很高。作为台湾知名烘焙咖啡品牌,85度C诞生于2013年,2004年在台北开了第一家门店,不到三年的时间在台湾市场就全面超过了星巴克,如今全球超过1000家门店。“85度C”名称代表的是烹煮意式咖啡的最佳温度85°c,店铺以咖啡+蛋糕+专业烘焙为主。烹饪出完美的产品。色香味俱全,勾勒出85度c的产品的高端形象,神秘诱人的风情特色,同行难以模仿。
85度c加盟条件
  Although baking is a delicacy imported from abroad into China, it has been very popular since its popularity in China and enjoys high market sales. As a well-known roasting coffee brand in Taiwan, 85c was born in 2013 and opened its first store in Taipei in 2004. Within three years, it has completely surpassed starbucks in the Taiwan market and now has more than 1,000 stores worldwide. "85 C" name represents the cook Italian coffee the best temperature of 85 ° C, shop is given priority to with coffee + + professional baking a cake. Cook the perfect product. Color, aroma and taste, outline the high-end image of 85 degrees c products, mysterious and attractive style characteristics, the peer is difficult to imitate.
 
  85度c烘焙系列主要有花包系列、欧式面包系列、蛋糕系列、浪漫西点、环球美食系列等。烘焙精心选材,用心制造,松软甜蜜、诱人可口。这里不仅有美味的烘焙食品,还有好喝的咖啡。
 
  The 85c baking series mainly includes flower bag series, European bread series, cake series, romantic pastry series and global cuisine series. Baking carefully selected materials, manufacturing intentions, soft and sweet, attractive and delicious. There is not only delicious baked goods, but also good coffee.
 
  在台湾,85度C紧跟星巴克的步伐,锁定一线城市、一线商圈,选择黄金“三角窗”位置,从而更好地吸引顾客的注意;而美国地广人稀,因此会选择在交通便利、停车位充足的地方,打造大卖场的模式,让顾客可以一次性购足。
 
  In Taiwan, 85c closely follows the footsteps of starbucks, locking the first-tier cities and business districts, and choosing the golden "triangle window" position to better attract customers' attention. However, the United States has a large area with few people, so it will choose places with convenient transportation and abundant parking Spaces to build a big-box store model, so that customers can buy enough at one time
 
  85度C的目标客群是25岁—35岁的年轻人,占比约50%,老年人占20%左右。因此,店铺位置既有商业区也有住宅区,多数毗邻火车站或地铁站等客流量大的地方。销售主要以外带为主,门市不需要太多座位,很大程度上减少开店的成本。
 
  The target customers of 85c are young people aged between 25 and 35, accounting for about 50%, while the elderly account for about 20%. Therefore, the location of the shop has both commercial and residential areas, most adjacent to the railway station or subway station and other places with large passenger flow. Sales outside the main belt - based, outlets do not need too many seats, to a large extent to reduce the cost of opening a store.
 
  85度C一直以来都有中央工厂,直接把控产品品质,因此85度C的咖啡均价为8元,面包均价3—6元,人均消费在十几二十元而已,符合他们的董事长吴政学一直都倡导的“把五星级打到平价”,相比其他同类型连锁店,走的是十分平价的路线。
 
  85 C has always been the central factory, directly controls the product quality, so the coffee average 85 C is 8 yuan, an average of 3, 6 yuan, per capita consumption in a decade or two yuan, meet their chairman Mr Wu has always advocated "the five-star hit parity", compared with other types of chain, walk route is very affordable.
 
  从一间简单的咖啡店到全新舒适的休闲空间,85度C更致力于提供更好的环境、更好的服务,更好的体验。新店的设计更具时尚感,走休闲餐饮的路线,增设店内桌椅,着力为消费者打造一个快时尚的休闲空间。店面特别规划动线,提高整体的结账速度。
 
  From a simple coffee shop to a new comfortable leisure space, 85c is dedicated to providing a better environment, better service and better experience. The design of the new store is more fashion sense, take the line of leisure catering, additional in-store tables and chairs, focus on creating a fast fashion leisure space for consumers. Store special planning line, improve the overall closing speed.
 
  今年开始,85度C加盟店将在大陆门店内增设咖啡师,以确保咖啡品质的一致性,同时可以提高品牌的咖啡形象。中国内地今年将增至590家,85度C2015年全球合并全年营收达人民币41亿元,年增长近15%,其中大陆地区占集团营收71%。2016年合并营收约48亿元,营收和获利都创新高,2017年营收有望增长15%,获利增长20%。去年12月,中国市场同店销售成长显着转强,“双十二”活动连续3年称霸烘焙类销售冠军。
 
  Starting this year, 85c will add baristas to its mainland stores to ensure consistency and improve the brand's image. The number of companies in the mainland will increase to 590 this year, with 85 degree c's global consolidated annual revenue reaching 4.1 billion yuan in 2015, up nearly 15 percent annually, with the mainland accounting for 71 percent of the group's revenue. In 2016, the combined revenue was about 4.8 billion yuan, and both the revenue and profit hit a record high. In 2017, the revenue is expected to grow by 15% and the profit by 20%. In December last year, same-store sales growth in the Chinese market turned significantly stronger, and the "12-12" activity dominated the baking category for three consecutive years.

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